El Marchante, born in Caracas, Venezuela in 2015 as an online record shop, has evolved into a dynamic project with a singular focus: researching, compiling, and sharing Latin American music. With a presence in both Caracas and Los Angeles, El Marchante doesn’t just sell vinyl records; it celebrates music through live events paying tribute to Latin American and Caribbean heritage. This project’s direct approach and unwavering commitment to the music of the region make it a vital player in preserving and promoting Latin American musical culture.